If you are a small business owner, it is important for you to be searchable at Google.
You may have a web site, the website has to be ranked. There are billions of web pages and it is an uphill battle to rank high at Google. To rank high, you need to have proper SEO (search engine optimization), which is a topic on its own.
There is a much easier way to get ranked for small business, at Google local search result. This is because the competition is a lot lesser than web site. You only have a limit number of local businesses in a given area. It is a lot easier to get ranked first page out of 1000 businesses vs 1 billion web pages.
Let me tell you how:
First, you need to create or claim your Google business listing.
Second, enhance your business listing.
Third, you need to have a lot of great reviews. This is where WikiPro can help.
Let me elaborate in each point.
Create or Claim Google business listing.
Step 1: Log into Google account that you want to associated with your business. If you do not have one, you can create one https://accounts.google.com/signup?hl=en
Step 2: Visit Google.com/business and select “Start Now” in the top right hand corner
Step 3: Enter your business name. Your business listing may be already there. If it is not there, you need to enter the information.
Step 4: Set business location, choose category, set business phone number, web site etc
Step 5: Verify your business, via mail, phone or email.
Enhance your Google business listing.
Once you claimed ownership of your business listing, you should spend some time to make sure the listing has relevant information.
- Add business description. Business description shall be set from customers’ perspective. It shall be natural and do not trick Google such as keywords stuffing.
- Set hours of operation. Based on this, Google will display whether your business is open or closed.
- Upload high resolution photos. A picture is a thousand words. This makes your listing stand out.
Get reviews for your Google my business listing.
One of the main ranking factors of local search ranking is reviews. If you have tons of five star reviews, comparing with your competitor with 0 review, Google will rank you much higher.
From customers view, a business with higher reviews increase trust and creditability. As a business owner, you should know that reviews are the world of mouth online.
Further, a higher Google review can influence the customer buying decision. Customers are actively looking for reviews before a purchase decision. If your business has better Google review, not only customers will more likely to choose you, but also you can charge a premium other your competitors.
But to get Google reviews is not easy. Enter WikiPro online reviews, you can easily get a lot of online reviews quickly.
You send a text message. Your customer leaves a review. Repeat. It’s as easy as that!
When you have a happy customer, you can use the WikiPro web app to request reviews after customer leaves the office. You shouldn’t ask your customer to write reviews at your office. Google has algorithm to disable review writing at your business location. As soon as they leave, send them a text message. While it is still hot, your customer can leave a review in under 30 seconds. Your customers no longer need to search for you on Google, Facebook, or Yelp for your business so they can write a review. People are not willing to write reviews if it takes that long! They are too busy to write reviews.
Send a text, get a review. It is so easy for your customers and you can be assured that reviews are rolling in.
You can also manage your online Google/Facebook reviews in our WikiPro web app. You no longer needs to log into different places to manage the reviews. You can reply to the online reviews and keep customer engaged.
Unlike others that charges a premium and ask for one year up front cost, we do month by month. Here is wikipro pricing